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  Be Incorporated Appoints General Manager for its Web Appliance Business

  For more information, contact:

Wesley S. Saia
Chief Financial Officer
wes@be.com
(650) 462-4100

Be Incorporated Appoints General Manager for its Web Appliance Business

MENLO PARK, Calif.-November 2, 1999-Be ® Incorporated (Nasdaq:BEOS), developer of BeOS®, the operating system designed for digital media applications, today announced the appointment of Steve Sakoman, as its general manager for its web appliance business. In this role, Sakoman, a co-founder of Be, Inc., will be responsible for setting the Company's direction and developing strategic relationships in the rapidly expanding web appliance market.

While Sakoman retains his current position as Chief Technology Officer, he now brings his leadership and experience with the Company to the web appliance business. He joined the Company as vice president of engineering, from Apple Computer where he was director of CPU development managing the hardware group, which was responsible for the Macintosh and Apple II product lines. Subsequently, Sakoman started and managed Apple's Newton development team. Also, he was with Silicon Graphics where he was the director of the Consumer Products & Technologies Group, which included the Nintendo 64 project. Before that, Sakoman worked at Hewlett-Packard where he was the project manager for the industry's first battery powered portable MS-DOS PC, the HP-110.

"I have a long-term working relationship with Steve and am excited to see him lead our efforts in this burgeoning market," said Jean-Louis Gassée, president and chief executive officer of Be, Inc.

In a related matter, Roy Graham, executive vice president, sales and marketing for Be, Inc. is leaving the Company. The marketing and sales teams for the web appliance business will now report directly to Sakoman.

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About Be, Inc.


Be Incorporated offers the BeOS® operating system, an operating system designed for digital media applications and Internet appliances. BeOS is capable of providing faster and more predictable processing times for digital media applications than traditional desktop operating systems. BeOS can run on a wide range of devices including Internet appliances, desktop PCs and high-performance multiprocessor workstations. BeOS is promoted through relationships with OEMs, applications developers, consumer electronic manufacturers and Internet service and content providers. Be Incorporated was founded in 1990, is headquartered in Menlo Park, California and has offices in Asia and in Europe. Be is publicly traded on Nasdaq under the symbol BEOS and can be reached at (650) 462-4100 or http://www.be.com/.

Forward Looking Statements
The statements contained in this Press Release that are not historical facts are "forward-looking statements" including without limitation statements regarding Be, Inc.'s future expansion into the web appliance market. Actual events or results may differ materially as a result of risks facing Be Incorporated or actual results differing from the assumptions underlying such statements. Such risks and assumptions include, but are not limited to, risks related to the competition and market acceptance of BeOS, ability to establish and maintain strategic relationships, and ability to increase sales and market awareness for BeOS. All forward-looking statements are expressly qualified in their entirety by the "Risk Factors" and other cautionary statements included in Be Incorporated's prospectus filed pursuant to Rule 424(b) of the Securities Act of 1933 on July 20, 1999 (Commission File No. 333- 77855), and other public filings with the Securities and Exchange Commission.

Be and BeOS are registered trademarks of Be Incorporated. Other brand product names are registered trademarks or trademarks of their respective holders. All rights reserved.



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